Rosetta Stone
Rosetta Stone, probably before you had even heard of it, was a very small niche software package targeted mostly toward educators. Over the course of our relationship, the brand became highly iconic and grew rapidly from approximately $18mm in gross revenue to over $200mm. Iconic branding, aggressive test-and-learn direct marketing, product and market expansion, and a deep dedication to refining and improving the language learning process were all at the core of this success.